By Patty Weston
Providing good customer service and fair pricing is an important part of being a Florida Barter member. Good customer service is the lifeline of any business. You can advertise your business through radio, newspaper and television, but unless you can get some of those customers back, your business won’t be profitable for long. Good customer service is all about bringing customers back. A satisfied Florida Barter customers will recommend your company to friends, families and affiliates who will then be a new cash paying customers. These new cash paying customers may not have been referred to you if you were not part of Florida Barter or if you did not provide good customer service and offer fair pricing at 100% trade. Remember Florida Barter members bypass your competitors and seek you out because they also want the advantages.
The golden rule of fair barter pricing is that you must put a barter price on your good or service that is equivalent to its cash value. In other words, if you are bartering your services as a web designer and you are asking twice as much as other web designers in the profession, that would clearly be overvaluing and over inflating your service. The safest and easiest thing to do is to set a price in your mind for that which you want to barter, and then figure out what a reasonable and fair barter price would be that is equivalent to the cash value. This works the same in the retail world you must sell your product to a Florida Barter member for the same price as you would a cash customer. If you are offering a sale or have coupons circulating you can offer these discounts but are not required to honor them. But again the normal every day cash price is what Florida Barter members need to be offered for 100% trade.
Always remember that what you are offering for barter is only worth what someone else is willing to pay for it, barter-wise. As with all things, the market will let you know what it will bear.
If you find yourself involved in a situation in which someone at Florida Barter is clearly over inflating prices, values and not offering 100% trade as described on the Florida Barter website, you should contact your broker in order to apprise them of the situation. So often Florida Barter is not made aware of these situations and then the company continues with their unfair practices.